Jeans, ranging in sizes 00-18, feature bi-stretch technology and a soft hand feel that allows the wearer to move while holding the garment’s shape.

To address consumers’ more casual work-from-home lifestyles, White House Black Market is emphasizing its denim stretch and comfort qualities. The brand’s jeans, she said, offer the comfort of leggings, “but a far more pulled together, classic look that only a great pair of jeans can provide.” Though loungewear has become part of the pandemic uniform, Bowen said the White House Black Market consumer continues to buy denim. Bowen said consumers like how the fit “holds you in and always looks pulled together.” However, in terms of leg shape, the brand is seeing a noticeable shift away from skinny into flare and straight styles. High rise is White House Black Market’s longstanding best-selling jeans fit. By working with “leading denim experts,” she said the brand is pushing innovation in fabrics, treatments and fits. “Our customer is responding to the different treatments we have in black such as faux-leather and coated denim, as well as multiple leg shapes from slim to flare,” she said.Īlong with black denim, White House Black Market offers a wide selection of indigo denim for fall, with washes equal to premium labels that are three- to four-times the price, Bowen added. Many styles also feature elevated accents including faux-leather piping, wide self-belts, patch pockets, D-ring accents and exposed zippers and buttons. Embellished denim, Bowen added, is important in terms of trend and will continue to rise through 2021. The fall collection includes a variety of silhouettes including skinny, bootcut, straight, slim and flare.

White house black market jeans